Descriptive qualitative analysis highlights effective political communication on social media, suggesting implications for public perception in the Binjai mayoral election.
This study analyzes the political communication strategies of Amir Hamzah and Hasanul Jihadi during the 2024 Binjai mayoral election, focusing on their use of social media and the challenges faced. Using Adman Nursal’s political marketing theory—Push, Pull, and Pass Marketing—and the social construction of reality theory, the research adopts a descriptive qualitative method with data from interviews and social media content analysis. The findings reveal the effective use of all three marketing strategies and show how social media content was constructed to shape public perception and political discourse.
No takes yet. Share an insight, caveat, or question.
Anjani et al. (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: