Functions of Government Communication in Building Credibility: Local Government of Banten Province

Government communication plays a crucial role in enhancing the government’s credibility. These two aspects are inseparable; if the government's credibility is to increase, it is essential to realize the communication function effectively. Banten Province is one of the regions in Indonesia that once had a powerful oligarchic structure. This research aims to determine the role of government communication in establishing the credibility of local governments in Banten Province. The approach used in this study is the postpositivist paradigm, known as Quasi-Qualitative Design (QQD), which utilizes theory as a basis for thinking and analysis in the field. Therefore, during the data collection phase, the researcher will conduct qualitative research thoroughly. The research data was gathered through in-depth interviews, observations, and documentation. Once collected, the data is analyzed both manually and with the NVivo application. The study results indicate that the government's communication function in enhancing credibility has not been optimally implemented. This is evidenced by the two dimensions of the government's communication function that have not been maximized: the functions of influencing and conveying information. While the other two functions are operational, they need to be optimized. The aspect of local government credibility has been effectively implemented; of the four dimensions analyzed, all four have operated in harmony and balance, leaving no prominent dimension, including power, competence, integrity, and attractiveness