Generative AI Technology and Creativity in Smart Digital Content Production among University Students

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Generative AI significantly enhances students’ digital creativity skills compared to traditional teaching methods.
The experimental group showed notable improvements in digital fluency and digital vitality following training on AI platforms.
This research employed a quasi-experimental approach with a control group to compare teaching methodologies in education.
Integrating generative AI into educational curricula supports developing creative skills, matching digital labor market demands.

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Quasi-experimental study reveals generative AI improves digital creativity skills in university students, suggesting integration into curricula.

Ahmed Sadek Abdelmagid (2025) studied this question.

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Quasi-experimental study reveals generative AI improves digital creativity skills in university students, suggesting integration into curricula.