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This is a Literature Review study.

The Transformation and Cultural Reflection on Short Video Communication of Intangible Cultural Heritage within Spectacle Existence

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Analysis reveals short videos reshape cultural heritage in spectacular ways, suggesting risks to authenticity.

The essence of intangible cultural heritage risks losing its authenticity as it shifts from practice to performance, and cultural aspects may be altered.
Findings indicate that while short videos enhance popularity and reach of cultural heritage, longer-term authenticity issues arise.
Using Debord's theory on the spectacle, the analysis focuses on specific examples from notable short-video bloggers.
The implications suggest that to maintain and enhance cultural heritage, adherence to cultural consciousness is necessary.

Xinyi Dong (2025) studied this question.

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