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Exploring Communication Strategies for Intangible Cultural Heritage(ICH) in Short Videos Through Multimodal Discourse Analysis: A Case Study of Jiang Xunqians Queshan Iron Flower Video

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This analysis reveals how short videos communicate intangible cultural heritage, indicating new strategies for cultural dissemination.

The study identifies effective communication strategies for intangible cultural heritage using short videos.
Analysis of the short video Queshan Iron Flower reveals key dimensions of cultural communication.
Applying multimodal discourse analysis enhances understanding of video communication strategies.
Suggests improvements to ICH communication strategies in short videos, impacting cultural engagement.

Pengyuan Wang (2025) studied this question.

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