What question did this study set out to answer?

The study aims to investigate how intangible cultural heritage is represented in digital media among China’s ethnic minorities, focusing on Guangxi Zhuang culture.

January 22, 2026SAGE OpenOpen Access

Multidimensional Media Systems: Digital Vitality and Ecological Reconfiguration in the Short Video Communication of ICH of Ethnic Minorities in China

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Authors

WQWeiwei QinJinan University YTYanlong Tang

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Implication

This research examines digital representation of intangible cultural heritage in ethnic minorities via short videos, suggesting implications for culture preservation.

Key Points

The study aims to investigate how intangible cultural heritage is represented in digital media among China’s ethnic minorities, focusing on Guangxi Zhuang culture.
Collected 2,126 video accounts using Python web scraping from Douyin.
Conducted structured interviews and content analysis for multidimensional analysis.
Applied the Elaboration Likelihood Model as the theoretical framework.
Identified the phenomenon of 'struggling representation' in cultural expression online.
Revealed the compromise between cultural continuity and pressures from platform algorithms.
Developed a 'Dual-Pathway-Six-Dimensional' ecological model for digital heritage dissemination.

Cite This Study

Qin et al. (2026) studied this question.

synapsesocial.com/papers/6971bd26642b1836717e1e27 https://doi.org/10.1177/21582440251414701

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Implication

This research examines digital representation of intangible cultural heritage in ethnic minorities via short videos, suggesting implications for culture preservation.

Multidimensional Media Systems: Digital Vitality and Ecological Reconfiguration in the Short Video Communication of ICH of Ethnic Minorities in China

Discussion

Member takes

Implication

Key Points

Cite This Study

Multidimensional Media Systems: Digital Vitality and Ecological Reconfiguration in the Short Video Communication of ICH of Ethnic Minorities in China

Discussion

Member takes

Implication

Key Points

Cite This Study

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