The Impact of Compensation, The Company's Reputation and E-Recruitment of Job Application Interest

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Quantitative analysis shows e-recruitment and firm reputation influence Generation Z's job application interest in North Toraja.

E-recruitment and firm reputation significantly influence Generation Z's job application interest, while pay does not.
The study found significant values of 0.018 for e-recruitment and 0.002 for firm reputation, indicating their importance.
Using a quantitative method, the research examined variables affecting job application decisions for Generation Z.
The findings suggest that businesses should prioritize e-recruitment strategies and maintain a strong reputation to attract applicants.

Tangdialla et al. (2025) studied this question.

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