Analysis of how advertisement translation influences brand identity and consumer behavior, suggesting key roles for translators.
In today’s globally connected world, advertising plays a pivotal role in influencing consumer behavior and shaping brand identity. As international markets expand, the importance of advertisement translation has grown significantly. This study explores key features of advertising, the complexities involved in translating advertisements, and the translator’s crucial role in preserving the message’s intent and cultural relevance across different languages and regions.
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E. Rajesh (2025) studied this question.
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