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July 31, 2025EcoProfit Sustainable and Environment Business

Analyzing the environmental readiness of coffee shop entrepreneurs: A study using the PLS-SEM approach and the theory of reasoned action

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Authors

SISyifa IstighfaraniIPB University

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Overview

Quantitative analysis of coffee shop entrepreneurs' intentions and behaviors related to environmental awareness, indicating a need for better education and support.

Key Points

  • Knowledge significantly influences attitudes and mediates between intention and actual pro-environmental behavior.
  • Environmental awareness alone showed no significant effect on behavior, emphasizing the role of knowledge.
  • The research used a PLS-SEM approach with data from 200 coffee shop entrepreneurs in Jakarta and Bekasi.
  • Government support for educational programs can enhance environmentally responsible behavior among entrepreneurs.

Cite This Study

Syifa Istighfarani (2025) studied this question.

synapsesocial.com/papers/68af4eb9ad7bf08b1ead778chttps://doi.org/10.61511/ecoprofit.v3i1.2025.2040
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