Utilization of google sites as a web-based digital marketing platform web-based digital marketing platform for MSMEs as an innovative solution to improve competitiveness competitiveness in the digital era

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Descriptive analysis of Google Sites' features improves digital marketing for MSMEs, suggesting enhanced competitiveness.

Google Sites can enhance online visibility and consumer engagement for MSMEs in Banjarmasin amid digital challenges.
Essential functionalities of Google Sites include customizable templates and analytics, addressing MSMEs' digital marketing needs.
Descriptive qualitative research reviewed literature and government reports to analyze Google Sites' suitability for MSMEs.
Identifying technical barriers like low digital literacy highlights the importance of simplifying digital tools for MSMEs.

Zalukhu et al. (2025) studied this question.

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