The Impact of Talent Management Implementation on Corporate Sustainability: A Case Study of BecexTech Australia (BXT AU)

This study aims to analyze the impact of talent management implementation on the operational sustainability and long-term growth of BecexTech Australia (BXT AU). In the increasingly dynamic e-retail industry, companies are required to adopt human resource (HR) strategies that are not only efficient but also sustainable. Based on observations and in-depth interviews with 5 employees, it was found that BXT AU lacks a structured talent management system, particularly in the areas of recruitment, employee training and development, compensation systems, and career planning. These issues have resulted in low work motivation, stagnant employee performance, and a high turnover rate. This research applies a qualitative case study approach, utilizing in-depth interviews as the primary data collection method. The data were analyzed using NVivo software to identify key patterns and insights. The findings reveal that the suboptimal implementation of talent management negatively affects company sustainability, especially in terms of productivity and employee retention. Therefore, it is essential for the company to develop a comprehensive talent management strategy, including digitalizing recruitment processes, providing relevant training programs, ensuring fair and transparent rewards, and establishing clear career paths. These improvements are necessary to foster a supportive work environment that enhances human capital development and ensures business continuity.