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April 29, 2025Highlights in Business Economics and Management

The Analysis of Chinese Output Games’ Strategy – Genshin Impact as Example

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Authors

PLP. LuUnited States Department of EnergyLXLuyang Xiang

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Implication

Analysis reveals effective output strategies in Chinese games, focusing on marketing and user feedback.

Key Points

  • Genshin Impact employs strategies that enhance game content, user feedback, and cultural differentiation, resulting in market success.
  • Using SWOT analysis, the study identifies strengths and opportunities in Genshin Impact's marketing approach, showing effective promotion methods.
  • The PESTLE model provides context to understand external factors shaping strategies for Chinese game companies in international markets.
  • Insights from this analysis offer valuable guidance for game companies aiming to improve their output strategies and market reach.

Cite This Study

Lu et al. (2025) studied this question.

synapsesocial.com/papers/68af5228ad7bf08b1eada1c8https://doi.org/10.54097/b2vred98
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Also Consider

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  1. 1Research on the Development Strategy of Chinese Second-Dimensional Mobile Games - A Case Study Based on Genshin Impact2024
  2. 2The Way of Game PV Overcomes Cultural and Market Differences for Cross-Cultural Dissemination: Taking the Game PVs of Genshin Impact as Examples2024
  3. 3Exploration of China's Game Industry's Overseas Strategy Under The "Belt and Road" Initiative2025
  4. 4MiHoYo Case Study--Taking Development of Genshin Impact2024 · 1 citations
  5. 5Using Genshin Impact as an Example, Examining How Local Cultural Embedding Can Enhance the Player's Gaming Experience2024 · 3 citations