Implementation of Public Policy for Electronic-Based Business Licensing Services at The Bangli Regency Investment Office and PTSP

This study aims to analyze the implementation of electronic business licensing policies at the Bangli Regency Investment and One-Stop Integrated Services Office (DPMPTSP). This research focuses on three main aspects: the policy implementation process, the challenges faced, and the efforts made to improve the quality of business licensing services through the Online Single Submission – Risk Based Approach (OSS-RBA) system. This study uses a descriptive qualitative method, employing in-depth interviews, observations, and document analysis. The findings show that although the OSS-RBA policy has been implemented, it has not achieved optimal results. Key challenges include low digital literacy among the public, limited IT infrastructure, uneven technical capacity of human resources, and a lack of integration between national and regional licensing systems. In response, DPMPTSP Bangli has undertaken several initiatives, such as providing OSS assistance services, in-house technical training, and developing digital-based public communication. The study concludes that the successful implementation of OSS-RBA is highly dependent on technological readiness, bureaucratic competence, and effective inter-agency coordination.