January 1, 2025Corporate and Business Strategy Review

Managing ethics in online marketing strategy: Assessing its impact on consumer product perception

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A significant positive correlation exists between high ethical standards and increased consumer trust, enhancing brand perception.
Consumer trust improved markedly in businesses with robust digital marketing capabilities, indicating industry-specific variations.
Employing a mixed-method approach, the analysis leverages both quantitative and qualitative data to inspect ethical practices.
The findings support calls for policymakers to enhance regulations that foster ethical practices, improving the digital market experience.

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Implication

This research shows a positive correlation between ethical marketing practices and consumer trust in the Albanian market, suggesting implications for brand perception.

Cite This Study

Mujollari et al. (2025) studied this question.

synapsesocial.com/papers/68af55d8ad7bf08b1eadc8b0 https://doi.org/10.22495/cbsrv6i3siart6

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Implication

This research shows a positive correlation between ethical marketing practices and consumer trust in the Albanian market, suggesting implications for brand perception.

Managing ethics in online marketing strategy: Assessing its impact on consumer product perception

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Discussion

Implication

Cite This Study

Managing ethics in online marketing strategy: Assessing its impact on consumer product perception

Key Points

Discussion

Implication

Cite This Study

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