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August 17, 2025Indonesian Journal of Multidisciplinary ScienceOpen Access

The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention

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Authors

DHDhea Savira HadiUSUjang SumarwanPNPopong Nurhayati

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Overview

Quantitative research shows marketing content and brand image influence purchase intention in Gen Z, suggesting effective social media strategies for brands.

Key Points

  • Marketing content positively influences purchase intention, leading to increased sales.
  • Brand image significantly impacts purchase intention, enhancing customer engagement.
  • Quantitative research was conducted using Structural Equation Model-Partial Least Square analysis to analyze the data.
  • Strategic TikTok marketing can effectively engage young consumers, likely driving purchases for beauty brands.

Cite This Study

Hadi et al. (2025) studied this question.

synapsesocial.com/papers/68af570dad7bf08b1eadddf8https://doi.org/10.55324/ijoms.v4i11.1172
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Determinants Facetology Consumers Purchase Intention: The Role of TikTok Social Media Marketing Activities, Brand Trust and Brand Preference2025
  2. 2INCREASING PURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH AND BRAND AWARENESS2025
  3. 3The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok2025
  4. 4The Influence of Influencer Marketing and Online Customer Reviews on Purchase Decisions with Mediator Brand Image2025
  5. 5The Influence of Content Marketing on Purchase Intention Through the Mediation of Customer Engagement Among TikTok Followers2024