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This is a Quantitative Study study.

October 21, 2025Open Access

Increasing Purchase Intention Through Electronic Word of Mouth and Brand Awareness

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Authors

KKKiyati Kiyati

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Implication

Quantitative analysis shows Electronic Word of Mouth and Brand Awareness significantly enhance Purchase Intention in consumers, highlighting their effectiveness.

Key Points

Electronic Word of Mouth significantly increases Purchase Intention of Facetology products on TikTok.
Brand Awareness also plays a crucial role in elevating consumers' willingness to purchase Facetology products.
The study surveyed 400 TikTok followers, confirming that positive reviews strongly influence buying intentions.
Combining effective Electronic Word of Mouth with strong Brand Awareness can maximize Purchase Intention among consumers.

Cite This Study

Kiyati Kiyati (2025) studied this question.

synapsesocial.com/papers/68f74e597f21f73e19e5b419 https://doi.org/10.31947/aiccon2025.v1i1.47685

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Implication

Quantitative analysis shows Electronic Word of Mouth and Brand Awareness significantly enhance Purchase Intention in consumers, highlighting their effectiveness.

Increasing Purchase Intention Through Electronic Word of Mouth and Brand Awareness

Discussion

Member takes

Implication

Key Points

Cite This Study

Increasing Purchase Intention Through Electronic Word of Mouth and Brand Awareness

Discussion

Member takes

Implication

Key Points

Cite This Study

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