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September 10, 2025Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

Peran Brand Trust dalam Memediasi Dampak Brand Image, Electronic Word of Mouth, dan Influencer terhadap Purchase Desicion Sunscreen Facetology

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Authors

NANayla Salsabila Putri ArshintaPPPiji PakartiAAAriati Anomsari

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Overview

Quantitative analysis reveals brand trust mediates effects of brand image and influencer on purchase decision in Facetology products.

Key Points

  • Brand trust significantly influences purchase decisions, indicating its role as a mediator.
  • A positive effect of brand image and electronic word of mouth on brand trust was found, strengthening purchase decisions.
  • 149 Facetology consumers were studied using a purposive sampling method to validate findings.
  • The study highlights the importance of brand trust in the beauty industry amid diverse product options.

Cite This Study

Arshinta et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4a6dhttps://doi.org/10.47467/alkharaj.v7i8.8853
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Facetology Sunscreen in Generation Z2025
  2. 2The Effect of Influencer Credibility and Influencer Attractiveness on Trust and Purchase Intention2025
  3. 3The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention2025
  4. 4PENGARUH INFLUENCER MARKETING, BRAND IMAGE, CUSTOMER TRUST, DAN BUYING INTEREST TERHADAP PURCHASE DECISION PRODUK KECANTIKAN2025 · 2 citations
  5. 5INCREASING PURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH AND BRAND AWARENESS2025