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September 5, 2025Formosa Journal of Multidisciplinary ResearchOpen Access

Determinants Facetology Consumers Purchase Intention: The Role of TikTok Social Media Marketing Activities, Brand Trust and Brand Preference

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Authors

IOI Gusti Agung Diah Arishma OkayaniIPI Gede Nandya Oktora Panasea

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Overview

Quantitative analysis finds social media marketing, brand trust, and brand preference significantly impact purchase intentions in Facetology consumers.

Key Points

  • Purchase intention is positively influenced by social media marketing activities, brand trust, and brand preference.
  • Data collected from 150 respondents indicate strong, statistically significant effects on purchase intention.
  • The study employed multiple linear regression to analyze the influence of different marketing factors.
  • Results suggest that beauty brands can enhance engagement and loyalty through effective TikTok content strategies.

Cite This Study

Okayani et al. (2025) studied this question.

synapsesocial.com/papers/68bb5f586d6d5674bcd03753https://doi.org/10.55927/fjmr.v4i8.408
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention2025
  2. 2INCREASING PURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH AND BRAND AWARENESS2025
  3. 3Investigating e-WOM via TikTok Impact on Purchase Intention: Brand “S”2024
  4. 4Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform2024 · 1 citations
  5. 5Purchase intention in short-video social commerce: the roles of hedonic motivation, utilitarian motivation, social presence and social support2026