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August 15, 2025International Marketing Review

Consumer xenocentrism: a systematic literature review

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Authors

MVMerve VARDARSUYUCPChristina PapadopoulouMMMichela Matarazzo

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Overview

Systematic review identifies gaps and suggests methodological improvements for consumer xenocentrism research.

Key Points

  • The study identifies critical gaps in consumer xenocentrism research, suggesting future inquiry can enhance understanding.
  • Key findings note 42 publications reviewed, emphasizing varied methodological aspects across studies.
  • A systematic review methodology was applied, analyzing diverse empirical evidence related to consumer xenocentrism.
  • Future research may improve quality through recommended methodological enhancements, addressing existing literature limitations.

Cite This Study

VARDARSUYU et al. (2025) studied this question.

synapsesocial.com/papers/68af5bafad7bf08b1eadf042https://doi.org/10.1108/imr-11-2024-0482
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