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March 16, 2024International Marketing Review

Consumer xenocentrism when domestic products are better

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Authors

ATAmonrat ThoumrungrojeADAdamantios DiamantopoulosNSNathalie Caroline Scherer

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Cite This Study

Thoumrungroje et al. (2024) studied this question.

synapsesocial.com/papers/68e73b96b6db6435876b50b8https://doi.org/10.1108/imr-01-2023-0007
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