December 5, 2025Marketing Management JournalOpen Access

Consumers’ Response to Foreign Made Products: The Effect of Product Category Involvement

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This analysis reveals that country of origin influences evaluations in consumers, suggesting that involvement may change perceptions of quality.

Consumers base evaluations more on product qualities when involved deeply, while less involved individuals lean on country cues.
Country of origin plays a distinct role in the evaluation process, affecting judgments based on involvement levels.
Utilizing the elaboration likelihood model, the study dissects how consumers perceive foreign made products based on their engagement with the product category.
Findings emphasize the importance of understanding consumer perceptions to improve marketing strategies for foreign products.

Khaled Aboulnasr (2007) studied this question.

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This analysis reveals that country of origin influences evaluations in consumers, suggesting that involvement may change perceptions of quality.