Branding of the State Institution “Institute of Traumatology and Orthopedics of NAMS of Ukraine”

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The new logo aims to evoke positive patient associations and perceived values from the institute.
Key features were defined using the nominal group technique, a structured decision-making process.
A logo inspired by the iPhone symbolizes the brand identity of the Institute of Traumatology and Orthopedics.
Branding is crucial for healthcare facilities to attract patients and establish a trustworthy image.

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Branding enhances patient perceptions of the Institute of Traumatology and Orthopedics, suggesting improved care quality and values.

Poliachenko et al. (2025) studied this question.

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