August 12, 2025Jurnal Pengabdian Masyarakat dan Riset PendidikanOpen Access

Community Service: Branding Strengthening and Digital Marketing Management of Cireng And Ulen Products as a Culinary Identity in Rw 11, Cipanjalu Village, Cilengkrang District

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Authors

RIResty IsmawantiUniversitas Sangga Buana YPKP

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Implication

Qualitative case study demonstrates a 35% increase in sales for cireng and ulen products in Cipanjalu, suggesting effective branding and digital marketing strategies.

Key Points

A 35% increase in sales occurred within three months after implementing branding and digital marketing strategies.
Utilizing social media platforms increased customer engagement, with a threefold rise in followers post-intervention.
Qualitative case study with in-depth interviews and participant observation provided comprehensive insight into branding issues.
Support from local business collaboration and government played a vital role in enhancing product visibility and quality.

Cite This Study

Resty Ismawanti (2025) studied this question.

synapsesocial.com/papers/68af5bb6ad7bf08b1eadf4e9 https://doi.org/10.31004/jerkin.v4i1.2222

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Implication

Qualitative case study demonstrates a 35% increase in sales for cireng and ulen products in Cipanjalu, suggesting effective branding and digital marketing strategies.

Community Service: Branding Strengthening and Digital Marketing Management of Cireng And Ulen Products as a Culinary Identity in Rw 11, Cipanjalu Village, Cilengkrang District

Discussion

Member takes

Implication

Key Points

Cite This Study

Community Service: Branding Strengthening and Digital Marketing Management of Cireng And Ulen Products as a Culinary Identity in Rw 11, Cipanjalu Village, Cilengkrang District

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider