Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
January 1, 2025International Journal of Engineering Business and ManagementOpen Access

An Examine on Impact of Social Media Advertising on Consumer Purchasing Behaviour-With Reference to Household Furniture

View Full Paper
Ask AI
Bookmark
Share

Authors

UGUmamaheswararao GobbillaMGManisha Gurrapu

Discussion

Loading...

Member takes

Overview

Descriptive analysis reveals social media advertising significantly influences purchasing behavior in furniture consumers, suggesting visual strategies are crucial.

Key Points

  • Social media advertising significantly affects consumer purchasing decisions, focusing on platforms like Instagram and Facebook.
  • Key findings indicate that visual appeal and discounts greatly enhance purchase intent in the furniture market.
  • Survey-based quantitative analysis involved 110 social media users to understand their ad exposure and perceptions.
  • Implications encourage furniture marketers to emphasize product quality and targeted advertising to drive sales effectively.

Cite This Study

Gobbilla et al. (2025) studied this question.

synapsesocial.com/papers/68af5bb6ad7bf08b1eadf5ebhttps://doi.org/10.22161/ijebm.9.3.6
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of Social Media Advertisement on Consumer Buying Behaviour2025
  2. 2Analyzing the Impact of Digital Marketing on Online Furniture Purchases in Pakistan: Mediated by Consumer Attitude and Moderated by Brand Equity2025
  3. 3An Analytical Study of the Digital Influence of Social Media on Consumer Purchasing Decisions2026
  4. 4THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CUSTOMERS PURCHASING BEHAVIOUR AND DECISIONS2026
  5. 5Influencer Marketing and Consumer Decision-Making in Online Retail: A Social Media Perspective2025 · 1 citations