May 1, 2025

The Impact of International Accreditation on Universities’ Brand Image: A Brand Management Approach

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This analysis reveals how international accreditation affects brand image in higher education, emphasizing quality and transparency.

International accreditation improves the brand image of universities and provides a sustainable competitive advantage, enhancing perceptions of quality.
Key features positively influenced by accreditation include reliability and transparency, which are vital in shaping brand image in higher education.
An analytical framework was developed to explore the relationship between accreditation criteria and brand image, focusing on critical factors influencing public perception.
The findings suggest that recognition and adherence to international accreditation can significantly enhance a university's reputation and stakeholder trust.

Ayça Oralkan (2025) studied this question.

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