October 2, 2025

Unggul Accreditation as a Quality-Based Marketing Strategy to Build University Brand Image

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Qualitative analysis reveals unggul accreditation strengthens brand image in higher education, indicating competitive advantage.

Implementation of unggul accreditation significantly enhances institutional reputation and student trust in higher education, particularly in the PIAUD program.
Data reveals that clear positioning and strong differentiation are vital for leveraging unggul accreditation to build a strong brand image.
Qualitative field research utilized interviews, observations, and documentation to gather comprehensive insights on branding strategies.
The findings imply that quality-based marketing strategies contribute to building a distinctive university brand and supporting continuous improvement.

Muzakki et al. (2025) studied this question.

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