June 30, 2025Političke perspektiveOpen Access

I would donate, but others won’t follow

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Online experiment reveals opt-out policy increases donation willingness in Serbian students, suggesting social norms may limit overall impact.

The opt-out default significantly increases willingness to donate, yet perceptions of others’ preferences remain unchanged.
Increased willingness to donate was observed in a comparison of opt-in versus opt-out conditions among Serbian students.
Conducted as an online between-subjects experiment, it highlighted the potential influence of social norms on donation decisions.
The findings indicate that social norms may not be the only factors affecting donation intentions and rates.

Aleksandar Ninkov (2025) studied this question.

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Online experiment reveals opt-out policy increases donation willingness in Serbian students, suggesting social norms may limit overall impact.