August 13, 2025

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

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A positive relationship exists between trust in celebrity endorsers and purchase intention among Instagram users.
Expertise of endorsers also positively impacts the buying interest for stylish watches in young employees.
Attractiveness of celebrity endorsers further enhances purchasing interest through social media platforms like Instagram.
Descriptive and verification methods were applied in analyzing user data collected from Cirebon City.

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Implication

Research demonstrates celebrity endorsers increase purchase intention for stylish watches among young employees, suggesting a strong influence of social media advertising.

Cite This Study

Gunawan et al. (2025) studied this question.

synapsesocial.com/papers/68af6216ad7bf08b1eae3a02 https://doi.org/10.32424/icsema.1.1.288

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Implication

Research demonstrates celebrity endorsers increase purchase intention for stylish watches among young employees, suggesting a strong influence of social media advertising.

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

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Implication

Cite This Study

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

Key Points

Discussion

Implication

Cite This Study

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