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September 5, 2025Open Access

Gen Z Consumer Behavior in Consuming Local Products in the Era of Digital Hyperreality

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Digital identity significantly drives purchase intention in Generation Z consumers.
The study shows ethical consumption and hyperreality shape digital identity with mediation effects.
Qualitative findings indicate social media symbols influence Gen Z's buying decisions greatly.
Strategic digital marketing should embed ethical narratives and visual aesthetics to attract Gen Z consumers.

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Implication

Quantitative analysis reveals digital identity significantly drives purchase intention in Generation Z, highlighting ethical consumption and hyperreality's influence.

Cite This Study

Rinaldi Bursan (2025) studied this question.

synapsesocial.com/papers/68bb3d552b87ece8dc9560f1 https://doi.org/10.70062/globaleconomics.v2i3.332

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Implication

Quantitative analysis reveals digital identity significantly drives purchase intention in Generation Z, highlighting ethical consumption and hyperreality's influence.

Gen Z Consumer Behavior in Consuming Local Products in the Era of Digital Hyperreality

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Implication

Cite This Study

Gen Z Consumer Behavior in Consuming Local Products in the Era of Digital Hyperreality

Key Points

Discussion

Implication

Cite This Study

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