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May 30, 2025Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

Critical Analysis of Gen-Z’s Hedonistic Consumer Behavior through the Lens of Islamic Ethical Consumption

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Authors

AMAhmad MaulidizenUniversity of IndonesiaYCYogi Permana Adi CitraARS UniversityMDMuhammad Diaz Wahyu DarmansyahARS University

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Implication

Qualitative analysis reveals gaps in Gen-Z's consumer practices against Islamic ethics, indicating necessary realignments.

Key Points

  • The widening gap between Gen-Z's hedonistic consumption patterns and Islamic ethical consumption highlights a critical conflict.
  • Results from a qualitative analysis reveal that social pressure and manipulative marketing significantly influence Gen-Z consumer behavior.
  • Analyzing literature on Gen-Z consumption reveals the drivers of hedonistic behavior, including low financial literacy and digital space pressures.
  • Integration of Islamic values and education can realign Gen-Z's consumption behavior with ethical principles, promoting more sustainable choices.

Cite This Study

Maulidizen et al. (2025) studied this question.

synapsesocial.com/papers/68af5228ad7bf08b1eada1fdhttps://doi.org/10.55606/jupsim.v4i2.5212
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