The Influence of Hedonic Shopping, Fashion Involvement, and Shopping Lifestyle on Impulse Buying

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1. 1Analysis of Positive Emotion Mediation Between Store Atmosphere, Sales Promotion, and Impulse Buying at Uniqlo Surabaya Outlets2025
2. 2The Influence of Price Discount, Hedonic Shopping Motivation, and Shopping Lifestyle on Impulse Buying at RJ Galery Store in Bengkulu City2025
3. 3Impulse Buying Behaviour in E-commerce: An Empirical Analysis of Shopee Users in Indonesia2025
4. 4Shopping as Fun, Function, and Tradition: A Study of The Influence of Hedonic, Utilitary, and Shopping Culture on Impulse Buying in The Era of Consumerism2025
5. 5The role of hedonic motivation, consumer lifestyle, and store environment in driving impulsive buying2025