The Influence of Lifestyle, Perceived Value and Brand Characteristics on Uniqlo Product Purchase Decisions in Generation Z Consumers

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Survey reveals lifestyle, perceived value, and brand characteristics significantly affect purchase decisions in Generation Z.

Lifestyle positively impacts purchase decisions, suggesting that lifestyle choices influence consumers' shopping habits.
Perceived value also significantly affects purchase decisions, indicating that how customers view product worth matters in their choices.
Brand characteristics are shown to positively influence purchasing habits, which emphasizes the importance of brand image and reputation.
Analysis involved 100 respondents from Generation Z who had previously purchased Uniqlo products using online questionnaires for data collection.

I et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark