August 11, 2025International Journal of Asian Business and Management

The Influence of Fashion Lifestyle, Price, and Brand Image on Purchase Decisions of Uniqlo’s Product

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Authors

JFJifan Tahta Firdaus AAAnik Lestari AndjarwatiUniversitas Negeri Surabaya

Discussion

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Implication

Observational analysis shows positive effects of fashion lifestyle and brand image on purchase decisions, indicating key influences for Uniqlo products.

Key Points

Purchase decisions were positively influenced by fashion lifestyle, brand image, and price factors.
The analysis revealed significant correlations among variables, highlighting how brand perception matters.
Survey data was collected from men and women aged 18-38 who recently purchased Uniqlo's AIRism T-Shirt Oversize.
Findings suggest that understanding these influences can enhance marketing strategies for brands like Uniqlo.

Cite This Study

Firdaus et al. (2025) studied this question.

synapsesocial.com/papers/68a360e00a429f79733292ce https://doi.org/10.55927/ijabm.v4i3.354

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Implication

Observational analysis shows positive effects of fashion lifestyle and brand image on purchase decisions, indicating key influences for Uniqlo products.

The Influence of Fashion Lifestyle, Price, and Brand Image on Purchase Decisions of Uniqlo’s Product

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Fashion Lifestyle, Price, and Brand Image on Purchase Decisions of Uniqlo’s Product

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider