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September 10, 2025PaperAsia

Involvement of Communication Context on Purchase Intention and Decision of Uniqlo Brand in Indonesia

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Authors

NZNaida ZabrinaBinus University MWMaurra Syifah WijayaBinus University LMLa ManiBinus University

Discussion

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Implication

Analysis reveals communication context significantly influences purchase intention and decisions for Uniqlo, highlighting socio-psychological aspects.

Key Points

Communication context significantly influences purchase decisions, impacting how consumers engage with Uniqlo.
Socio-psychological aspects are the most influential factors, overshadowing physical context in shaping purchase intentions.
Survey conducted among 196 Uniqlo consumers, revealing demographic insights that can guide marketing strategies.
Analysis used WarpPLS to examine relationships between variables, providing insights on the role of cultural factors.

Cite This Study

Zabrina et al. (2025) studied this question.

synapsesocial.com/papers/68c1a27254b1d3bfb60dde22 https://doi.org/10.59953/paperasia.v41i4b.533

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Implication

Analysis reveals communication context significantly influences purchase intention and decisions for Uniqlo, highlighting socio-psychological aspects.

Involvement of Communication Context on Purchase Intention and Decision of Uniqlo Brand in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Involvement of Communication Context on Purchase Intention and Decision of Uniqlo Brand in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider