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September 5, 2025International Journal of Business and SocietyOpen Access

The Adoption of Augmented and Virtual Reality Technologies in the Context of the Utaut Model and Behavioral Intention

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Authors

SÇSinan ÇavuşoğluKDKazım DAĞFAFerhat Aslan

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Overview

Observational analysis of AR and VR adoption shows positive behavioral intention in medical students, suggesting effective integration pathways.

Key Points

  • The study highlights that attitude positively influences behavioral intention towards AR and VR in medical education.
  • Performance expectancy, effort expectancy, and hedonic motivation were found to enhance students' attitudes towards AR and VR.
  • Social influence and habit did not affect attitudes to AR and VR technologies among medical students.
  • The COVID-19 pandemic has influenced perceptions of AR and VR applications in mitigating educational challenges.

Cite This Study

Çavuşoğlu et al. (2025) studied this question.

synapsesocial.com/papers/68bb46c36d6d5674bccfee6chttps://doi.org/10.33736/ijbs.8443.2025
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

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  3. 3The Behavioral Intention to Use Virtual Reality in Schools: A Technology Acceptance Model2024 · 28 citations
  4. 4Exploring Students' Acceptance in Using Immersive Virtual Reality (IVR) and Metaverse Integrated Learning Environment2025
  5. 5Acceptance of Virtual Reality in Trainees Using a Technology Acceptance Model (Preprint)2024