What type of study is this?

This is a Descriptive Survey study.

September 5, 2025Open Access

Deepfakes and the Crisis of Trust: Public Perception of Media Authenticity in the Age of Synthetic Content

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Descriptive survey assessed awareness of deepfakes and their impact on public trust in media, highlighting gaps in literacy.

Moderate awareness of deepfake technology was noted among respondents, raising concerns about its effect on trust in journalism.
About 379 respondents from Ogun State participated through a structured questionnaire, showcasing varying levels of understanding of deepfakes.
The descriptive survey design effectively identified inadequacies in current media literacy programs aimed at addressing the deepfake issue.
Enhancing media literacy and critical thinking skills emerges as essential for mitigating deepfake effects, with a call for collaboration among stakeholders.

Odunlami et al. (2025) studied this question.

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