October 17, 2025Global Political ReviewOpen Access

Deepfakes and the Crisis of Media Credibility

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Survey experiment reveals deepfakes lower media credibility in 1000 participants, highlighting the need for clear labeling.

Unlabeled deepfakes significantly reduce credibility and trust in journalism, indicating a serious threat to media integrity.
Participants exposed to deepfakes showed decreased intentions to share or report news, compared to those viewing labeled content.
The four-arm survey experiment utilized authentic and deepfake videos to measure variations in perceived realism and trust.
Strengthening media literacy can enhance vulnerability to deceptive media, emphasizing the importance of public education.

Hashmi et al. (2025) studied this question.

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