Public Perceptions of Perceived Value of "Smart Kampung" in Facilitating Public Participation in Banyuwangi

This study analyzes Banyuwangi residents' perceptions of the IoT-based Smart Kampung program's perceived value in facilitating public participation using the Technology Acceptance Model (TAM) framework. The research examines perceived usefulness, empowerment, information privacy, and information social support on value perceptions and continuous use intentions. The methodology employs quantitative explanatory research with 200 respondents. Analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Results reveal empowerment as the dominant factor forming perceived value, followed by perceived usefulness, while information privacy and social support showed limited significance. Perceived value demonstrated strong correlation with continuous use intention. Multi-group analysis revealed gender differences in technology evaluation pathways, highlighting the importance of user empowerment in sustainable IoT adoption.