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This is a Quantitative Methods study (also classified as: Multiple Linear Regression, Probability Sampling).

September 10, 2025

The Impact of Service and Savings Product Quality on Customer Satisfaction at Bank Central Asia (BCA) Malang City

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Quantitative analysis reveals service quality and savings product quality significantly affect customer satisfaction.

Service quality positively influences customer satisfaction in the banking sector, enhancing client experience.
Savings product quality also shows a significant positive relationship with customer satisfaction levels.
Both service quality and savings product quality jointly have a notable impact on customer satisfaction.
The analysis was conducted using multiple linear regression on data from 54 respondents through questionnaires.

Permana et al. (2025) studied this question.

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