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Empowering Tette Chips MSMEs Through Social Media Based Digital Marketing Strategies in Lebbek Village, Pakong District, Pamekasan Regency

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Exploring digital marketing strategies enhances visibility and competitiveness among MSMEs in Lebbek Village.

The study finds that social media marketing training significantly improved MSMEs' knowledge of marketing strategies.
Results indicate that platforms like WhatsApp Business and Instagram are effective for increasing product visibility.
Empowerment programs included training in product photography and social media engagement techniques.
Challenges like limited internet access highlight the need for tailored support in digital marketing initiatives.

Mawaddah et al. (2025) studied this question.

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