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This is a Qualitative Case Study study.

Local Wisdom-Based Digital Marketing Strategy in Brambang Gareng Slawe MSMEs

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Digital marketing strategies are intuitive and unstructured among MSMEs in Brambang Gareng Slawe, limiting effectiveness.
Integration of local values enhances product authenticity, fostering stronger emotional connections with consumers.
Barriers like low digital literacy and lack of infrastructure hinder MSME growth in digital markets.
Strategic opportunities arise from community-based platforms and changing consumer behaviour in the digital economy.

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Qualitative case study demonstrates cultural branding impacts digital marketing in MSMEs, suggesting potential for market adaptation.

Toto Heru Dwihandoko (2025) studied this question.

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