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September 10, 2025Economics Finances LawOpen Access

Brand communication strategies in a competitive environment

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Authors

OHOlha HromovaAKAndrii Krupskyi

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Overview

Research reveals effective brand communication strategies in social networks, highlighting trends like AI and influencer marketing.

Key Points

  • Effective brand communication in social networks enhances user engagement and loyalty, especially in high competition.
  • Key strategies like influencer marketing and gamification increase brand awareness and attract new customers.
  • Adaptability in communication strategies is essential to respond to rapid changes in consumer behavior and market dynamics.
  • The use of innovative technologies like AI and analytics enables brands to personalize content and adjust strategies in real-time.

Cite This Study

Hromova et al. (2025) studied this question.

synapsesocial.com/papers/68c194029b7b07f3a061862chttps://doi.org/10.37634/efp.2025.6.15
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