What type of study is this?

This is a Action Research study (also classified as: Qualitative Approach).

September 10, 2025Sinergi International Journal of Management and Business

Enhancing Student Enrollment through Digital Marketing: An Action Research on Increasing the Visibility at a Language Learning Center in Malaysia

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Authors

AAAbdulrazak F. Shahatha Al-MashhadaniSohar University AHAhmed Ali HassanUniversity of Mosul HAHapini AwangNorthern University of Malaysia

Discussion

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Implication

Action research shows digital marketing strategies improved visibility and student enrollment at a language learning center, indicating effective outreach is crucial.

Key Points

The digital marketing intervention significantly increased new student registrations for the language learning center.
Evidence from the research highlights the importance of effective digital marketing strategies in enhancing visibility.
The study is based on the Segmentation Targeting Positioning Model, guiding marketing improvements at the institution.
Future research should focus on further exploring digital marketing interventions in educational settings.

Cite This Study

Al-Mashhadani et al. (2025) studied this question.

synapsesocial.com/papers/68c1a25a54b1d3bfb60dd1ec https://doi.org/10.61194/ijmb.v3i3.279

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Implication

Action research shows digital marketing strategies improved visibility and student enrollment at a language learning center, indicating effective outreach is crucial.

Enhancing Student Enrollment through Digital Marketing: An Action Research on Increasing the Visibility at a Language Learning Center in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

Enhancing Student Enrollment through Digital Marketing: An Action Research on Increasing the Visibility at a Language Learning Center in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider