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September 10, 2025Sinergi International Journal of Management and Business

The Role of Social Media in Increasing Umkm Sales in the Digital Era of Deli Serdang Regency

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Authors

LMLambok ManurungUniversal University SWSlamet WidodoTanjungpura University ENEtty Harya NingsiUniversal University

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Implication

Quantitative analysis reveals social media significantly boosts MSME sales in Deli Serdang Regency, suggesting the importance of ongoing digital literacy.

Key Points

Social media significantly increases sales among MSMEs, indicating a crucial tool for business growth.
The analysis showed a strong relationship (R² = 0.72; p <0.01) between social media use and sales increase.
Survey conducted among 30 MSME actors using social media for promotion highlighted their engagement levels.
Recommendations include enhancing digital literacy and fostering collaborations with social media platforms.

Cite This Study

Manurung et al. (2025) studied this question.

synapsesocial.com/papers/68c1a25a54b1d3bfb60dd1f1 https://doi.org/10.61194/ijmb.v3i3.817

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Implication

Quantitative analysis reveals social media significantly boosts MSME sales in Deli Serdang Regency, suggesting the importance of ongoing digital literacy.

The Role of Social Media in Increasing Umkm Sales in the Digital Era of Deli Serdang Regency

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Social Media in Increasing Umkm Sales in the Digital Era of Deli Serdang Regency

Discussion

Member takes

Implication

Key Points

Cite This Study

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