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September 10, 2025

Use of Social Media in Improving Marketing of Umkm Products Mama Cake Shop in Bekasi District

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Observational analysis highlights how social media improves marketing for MSMEs, suggesting practical strategies to overcome challenges.

Social media usage has significantly increased product awareness for Mama Cake Shop, reaching a wider market.
Visual uploads on platforms like Instagram and Facebook have enhanced customer loyalty and engagement.
In-depth interviews reveal that MSMEs struggle with time management and digital marketing understanding.
A more planned marketing strategy is essential for MSMEs to utilize social media features effectively.

Selvia et al. (2024) studied this question.

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