May 29, 2024Jurnal Manajemen Bisnis Akuntansi dan KeuanganOpen Access

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

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Active digital marketing expands promotional reach across social media channels, but maintaining consistent customer engagement remains difficult for the small enterprise.
In-depth interviews with enterprise leadership reveal extensive use of digital channels, although structured sales metrics and quantitative performance tracking were not documented.
Findings highlight that building a sustainable brand image requires strategic content planning beyond basic social media promotion to drive long-term business growth.

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Implication

Qualitative study reveals digital marketing adoption expands promotional reach in a small food enterprise, highlighting ongoing challenges in strengthening brand image.

Cite This Study

Lestari et al. (2024) studied this question.

synapsesocial.com/papers/68e67f77b6db6435876093d0 https://doi.org/10.55927/jambak.v3i1.9175

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Implication

Qualitative study reveals digital marketing adoption expands promotional reach in a small food enterprise, highlighting ongoing challenges in strengthening brand image.

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

Key Points

Discussion

Implication

Cite This Study

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

Key Points

Discussion

Implication

Cite This Study

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