The Role of Packaging, Price, and Digital Marketing in Increasing MSME’s Sales

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Descriptive study shows packaging and price significantly boost MSME sales, while digital marketing had minimal impact.

Packaging and price significantly improve MSME sales performance, while digital marketing has minimal influence.
Among the three factors, packaging was identified as the most dominant factor affecting sales outcomes.
Data collected from 104 MSMEs in Bengkalis were analyzed using multiple linear regression with SPSS software.
Findings highlight critical opportunities for MSME owners to optimize packaging and pricing strategies for better competitiveness.

Hendarsyah et al. (2025) studied this question.

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