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Quantitative research shows service quality and company image influence customer satisfaction, suggesting improvement strategies.
At PT BPR BKK Central Java, we want to find out how much of an impact service quality, trust, and the company's image have on customer satisfaction. Research of this kind is known as quantitative. A total of 97 clients were surveyed throughout the course of the following five days, from Monday to Friday, May 12-16, 2025. A total of 97 clients were selected using a non-probability sampling approach. Multiple linear regression was the method utilized to analyze the data. We used the t-test to check our hypothesis. Customer satisfaction and corporate image both have a partial influence on customer satisfaction of PT BPR BKK Central Java, according to the calculation of the t-test of service quality factors. When comparing PT BPR BKK Central Java customers' happiness with three factors service quality, corporate image, and customer satisfaction it is clear that customer satisfaction is the most important.
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Cantona et al. (2025) studied this question.
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