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Analysis of production management and reputation strategies under wartime conditions in Ukraine.
The focus of structural changes in the economy, politics, business, and society caused by long-term war events as a result of the escalation of the military conflict in Ukraine over the past three years has become a prerequisite for choosing the purpose of this scientific study: the analysis of the current state of the socio-economic system using the example of the VUD LLC (Dnipro, Ukraine), which produces construction products, and the development of measures to improve the management of its production activities and reputation under conditions of high-level uncertainty of the external environment in the context of military events. The scientific novelty was the suggestion of a comprehensive application of methods and tools of production and reputation management to organize and govern the socio-economic systems in the context of wartime events. Practical value: the suggested management tools, the theory of constraints of systems, the concept of lean production, tools and methods of reputation management and within them, practical measures will enable socio-economic systems to form ways of prospective development, to adapt to the conditions of high-level uncertainty in the external environment and unstable demand due to military events. Therefore, the sequence of analysis of the state of socio-economic systems, the search for causal dependencies of problems and management decision-making should be practice-oriented and take into account a comprehensive approach to solve them. The results of this approach will be the efficient use of resources within socio-economic systems, increasing their profits and clientele, and restoring business reputation in the market.
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Bozhanova et al. (2025) studied this question.
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