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September 10, 2025Indonesian Journal of Banking and Financial TechnologyOpen Access

The Influence of Digital Marketing Strategy on Loyalty Customers in the Digital Economy Era

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Authors

DLDewi ListioriniUniversitas Nusa Bangsa

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Implication

Qualitative analysis reveals that digital marketing strategies enhance customer loyalty through personalized experiences and interaction on social media.

Key Points

Customer loyalty is enhanced by consistent, relevant, and fast digital experiences, rather than just discounts.
Key factors include responsiveness in digital services, content personalization, and interaction on social media.
In-depth interviews with business owners and consumers highlighted the importance of information transparency.
Successful digital marketing strategies create meaningful and sustainable digital experiences for customers.

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Dewi Listiorini (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee308 https://doi.org/10.55927/fintech.v3i3.102

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Implication

Qualitative analysis reveals that digital marketing strategies enhance customer loyalty through personalized experiences and interaction on social media.

The Influence of Digital Marketing Strategy on Loyalty Customers in the Digital Economy Era

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Digital Marketing Strategy on Loyalty Customers in the Digital Economy Era

Discussion

Member takes

Implication

Key Points

Cite This Study

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